Melodie Bright: Shoot The Messenger
Collaborators:
Oliver Servini
Photography, Art Direction & print look book production for Melodie Bright debut collection "Shoot the messenger".
Art + Creative director with experience across agency, editorial and in-house environments, working at the intersection of visual storytelling, brand expression and creative strategy with a 360 approach.
My work moves between the monumental and the everyday: from defining larger moments of brand expression to shaping the daily content, systems and visual decisions that build recognition over time. Whether developing a film, campaign, editorial world or longer-term creative vision, I’m interested in how each touchpoint can serve a wider strategy while still feeling distinctive, crafted and emotionally resonant.
Previously
AKQA
The New York Times
&Walsh
Virtue Worldwide/Vice Media
Selam X
Hubert & Fischer Studio
HarrimanSteel
Work mentioned in
Clients
Audemars Piguet
Adidas
Aldar
Burberry
De Beers
Leica
Nike
Porsche
Rolls-Royce
Richard Mille
Volvo
Vice
Art + Creative director with experience across agency, editorial and in-house environments, working at the intersection of visual storytelling, brand expression and creative strategy with a 360 approach.
My work moves between the monumental and the everyday: from defining larger moments of brand expression to shaping the daily content, systems and visual decisions that build recognition over time. Whether developing a film, campaign, editorial world or longer-term creative vision, I’m interested in how each touchpoint can serve a wider strategy while still feeling distinctive, crafted and emotionally resonant.
Previously
AKQA
The New York Times
&Walsh
Virtue Worldwide/Vice Media
Selam X
Hubert & Fischer Studio
HarrimanSteel
Work mentioned in
Clients
Audemars Piguet
Adidas
Aldar
Burberry
De Beers
Leica
Nike
Porsche
Rolls-Royce
Richard Mille
Volvo
Vice
A multidisciplinary art director, designer and creative consultant driven by a commitment to contribute towards contemporary culture. Specialising in visual storytelling across the mediums of photography, motion, and editorial design, with extensive experience within the luxury lifestyle and automotive arena.
lobina.fernando@gmail.com
LinkedIn, Instagram.
Full CV and PDF Portfolio also available.
Currently Senior Designer / Art Director at AKQA London. I have previously worked in design and art direction positions at The New York Times, &Walsh, Virtue Worldwide, Herbert & Fischer Studio, Selam X, and HarrimanSteel. I also work on ongoing independent creative projects in the worlds of image direction, editorial, and brand design.
Working with clients such as a Audemars Piguet, Adidas, Burberry, De Beers, Leica, Nike, Porsche, Rolls-Royce, Volvo
Mentions
Ad Age
Ad Week
Auto Express
ID Magazine
Its Nice That
Red Dot Design Awards
Tech Crunch
The Guardian
The Verge
Top Gear