Hej There
The safest car in Volvo’s history, the company’s biggest launch and a new era for electric transportation. The launch of the Volvo EX90 included design, story, and architecture.
Effortless Everywhere
The launch campaign of the Rolls-Royce Cullinan SII adopted a casual approach. Shot candidly and inspired by reportage photography. This method emphasized authenticity, capturing natural, unstaged moments that reflect the brand's SUV offering of effortless luxury, everywhere.
Love: The Spoken Word
To show the power of togetherness, we commissioned three emerging creatives (Kojey Radical, Yrsa Daley-Ward and Yara Rodrigues Fowler) to contemplate what love and togetherness mean in their lives through spoken-word poetry
A multidisciplinary art director, designer and creative consultant driven by a commitment to contribute towards contemporary culture. Working in visual storytelling across the mediums of photography, motion and editorial design.
Currently Senior Designer / Art Director at AKQA London.
I have previously worked in design and art direction positions at The New York Times, &Walsh, Virtue Worldwide, Herbert & Fischer Studio, Selam X, and HarrimanSteel. I also work on ongoing independent creative projects in the worlds of image direction, editorial, and brand design.
Working with clients such as Audemars Piguet, Adidas, Burberry, De Beers, Leica, Nike, Porsche, Rolls-Royce, Volvo, Vice.
Work has been mentioned in:
Ad Age
Ad Week
Auto Express
ID Magazine
It's Nice That
Red Dot Design Awards
Tech Crunch
The Guardian
The Verge
Top Gear
Full CV and Portfolio are available.
Let's talk:
lobina.fernando@gmail.com
LinkedIn
A multidisciplinary art director, designer and creative consultant driven by a commitment to contribute towards contemporary culture. Working in visual storytelling across the mediums of photography, motion and editorial design.
Currently Senior Designer / Art Director at AKQA London.
I have previously worked in design and art direction positions at The New York Times, &Walsh, Virtue Worldwide, Herbert & Fischer Studio, Selam X, and HarrimanSteel. I also work on ongoing independent creative projects in the worlds of image direction, editorial, and brand design.
Working with clients such as Audemars Piguet, Adidas, Burberry, De Beers, Leica, Nike, Porsche, Rolls-Royce, Volvo, Vice.
Work has been mentioned in:
Ad Age
Ad Week
Auto Express
ID Magazine
It's Nice That
Red Dot Design Awards
Tech Crunch
The Guardian
The Verge
Top Gear
Full CV and Portfolio are available.
Let's talk:
lobina.fernando@gmail.com
LinkedIn
A multidisciplinary art director, designer and creative consultant driven by a commitment to contribute towards contemporary culture. Specialising in visual storytelling across the mediums of photography, motion, and editorial design, with extensive experience within the luxury lifestyle and automotive arena.
lobina.fernando@gmail.com
LinkedIn, Instagram.
Full CV and PDF Portfolio also available.
Currently Senior Designer / Art Director at AKQA London. I have previously worked in design and art direction positions at The New York Times, &Walsh, Virtue Worldwide, Herbert & Fischer Studio, Selam X, and HarrimanSteel. I also work on ongoing independent creative projects in the worlds of image direction, editorial, and brand design.
Working with clients such as a Audemars Piguet, Adidas, Burberry, De Beers, Leica, Nike, Porsche, Rolls-Royce, Volvo
Mentions
Ad Age
Ad Week
Auto Express
ID Magazine
Its Nice That
Red Dot Design Awards
Tech Crunch
The Guardian
The Verge
Top Gear
Multidisciplinary art director and designer, driven by a commitment to contribute towards contemporary culture.
Specialising in visual storytelling across the mediums of photography, motion, and editorial design, Fernando has extensive experience within the luxury lifestyle and automotive arena.
Currently:
Senior Designer/ Art Director, AKQA
Previously:
The New York Times
&Walsh
Virtue Worldwide
Hubert & Fischer Studio
Selam X
Harriman Steel
Recognition:
Ad Age
AdWeek
Auto Express
ID Magazine
It's Nice That
Tech Crunch
The Guardian
The Verge
Top Gear
Multidisciplinary art director and designer, driven by a commitment to contribute towards contemporary culture.
Specialising in visual storytelling across the mediums of photography, motion, and editorial design, Fernando has extensive experience within the luxury lifestyle and automotive arena.
Currently:
Senior Designer/ Art Director, AKQA
Previously:
The New York Times
&Walsh
Virtue Worldwide
Hubert & Fischer Studio
Selam X
Harriman Steel
Recognition:
Ad Age
AdWeek
Auto Express
ID Magazine
It's Nice That
Tech Crunch
The Guardian
The Verge
Top Gear