Burberry × The New York Times
Love: The Spoken Word
Lead design & art direction
How can New York Times readers explore the meaning of love and togetherness in a new and engaging way?
Click here to view paid post.
To show the power of togetherness, we commissioned three emerging creatives (Kojey Radical, Yrsa Daley-Ward and Yara Rodrigues Fowler) to contemplate what love and togetherness mean in their lives through spoken-word poetry and performances in written pieces or videos, celebrating diversity in love through three very different voices and literary styles.
Kojey Radical, Self Reflection & Love
Yara Rodrigues Fowler (read by Julianna Kurokawa): The Piccadilly Line Will Take You Home
Yrsa Daley-Ward: Love and All The Things
We showcased their performances in two short films captured in a single take. We also created a kinetic typography animation to bring one of the pieces to life. Readers could view the performances on a custom landing page as well as on New York Times T Magazine social handles across Facebook and Instagram. The content was also distributed across Burberry's social handles.
Collaborators:
Creative Direction: Chomoi Picho-owiny
Editorial: Jainnie Cho
Strategy: Emma Harrison
Photography: Elliot Wilcox
Video: OBR Studios
Burberry × The New York Times
Love: The Spoken Word
Lead design & art direction
How can New York Times readers explore the meaning of love and togetherness in a new and engaging way?
Click here to view paid post.
To show the power of togetherness, we commissioned three emerging creatives (Kojey Radical, Yrsa Daley-Ward and Yara Rodrigues Fowler) to contemplate what love and togetherness mean in their lives through spoken-word poetry and performances in written pieces or videos, celebrating diversity in love through three very different voices and literary styles.
Kojey Radical, Self Reflection & Love
Yara Rodrigues Fowler (read by Julianna Kurokawa): The Piccadilly Line Will Take You Home
Yrsa Daley-Ward: Love and All The Things
We showcased their performances in two short films captured in a single take. We also created a kinetic typography animation to bring one of the pieces to life. Readers could view the performances on a custom landing page as well as on New York Times T Magazine social handles across Facebook and Instagram. The content was also distributed across Burberry's social handles.
Collaborators:
Creative Direction: Chomoi Picho-owiny
Editorial: Jainnie Cho
Strategy: Emma Harrison
Photography: Elliot Wilcox
Video: OBR Studios
