Lived in, Used & Constantly Re-Purposed
Credits: In collaboration with Oliver Servini
The practice of fly-posting has informed the processes used in a textural exploration of Berlin street culture. A series of publications printed directly onto fly posters found in the streets of Berlin. An experimental printing process was developed to create an endless number of print and textural combinations that interact with the selected paper stocks.
Art + Creative director with experience across agency, editorial and in-house environments, working at the intersection of visual storytelling, brand expression and creative strategy with a 360 approach.
My work moves between the monumental and the everyday: from defining larger moments of brand expression to shaping the daily content, systems and visual decisions that build recognition over time. Whether developing a film, campaign, editorial world or longer-term creative vision, I’m interested in how each touchpoint can serve a wider strategy while still feeling distinctive, crafted and emotionally resonant.
Previously
AKQA
The New York Times
&Walsh
Virtue Worldwide/Vice Media
Selam X
Hubert & Fischer Studio
HarrimanSteel
Work mentioned in
Clients
Audemars Piguet
Adidas
Aldar
Burberry
De Beers
Leica
Nike
Porsche
Rolls-Royce
Richard Mille
Volvo
Vice
Art + Creative director with experience across agency, editorial and in-house environments, working at the intersection of visual storytelling, brand expression and creative strategy with a 360 approach.
My work moves between the monumental and the everyday: from defining larger moments of brand expression to shaping the daily content, systems and visual decisions that build recognition over time. Whether developing a film, campaign, editorial world or longer-term creative vision, I’m interested in how each touchpoint can serve a wider strategy while still feeling distinctive, crafted and emotionally resonant.
Previously
AKQA
The New York Times
&Walsh
Virtue Worldwide/Vice Media
Selam X
Hubert & Fischer Studio
HarrimanSteel
Work mentioned in
Clients
Audemars Piguet
Adidas
Aldar
Burberry
De Beers
Leica
Nike
Porsche
Rolls-Royce
Richard Mille
Volvo
Vice
A multidisciplinary art director, designer and creative consultant driven by a commitment to contribute towards contemporary culture. Specialising in visual storytelling across the mediums of photography, motion, and editorial design, with extensive experience within the luxury lifestyle and automotive arena.
lobina.fernando@gmail.com
LinkedIn, Instagram.
Full CV and PDF Portfolio also available.
Currently Senior Designer / Art Director at AKQA London. I have previously worked in design and art direction positions at The New York Times, &Walsh, Virtue Worldwide, Herbert & Fischer Studio, Selam X, and HarrimanSteel. I also work on ongoing independent creative projects in the worlds of image direction, editorial, and brand design.
Working with clients such as a Audemars Piguet, Adidas, Burberry, De Beers, Leica, Nike, Porsche, Rolls-Royce, Volvo
Mentions
Ad Age
Ad Week
Auto Express
ID Magazine
Its Nice That
Red Dot Design Awards
Tech Crunch
The Guardian
The Verge
Top Gear