Volvo EX90:
The Drive Behind

Creative Lead

Collaborators:
Joe Koprowski

B Reel Films

The Drive Behind is an unscripted design documentary series that unveils the creative process and human design decisions behind the Volvo EX90. In the series, we meet Volvo design leads in their own creative spaces and gain access to never before seen parts of the Volvo design labs.

Deep dive episodes on Sight, Touch and Sound were also created to show how the EX90 is the ultimate sensorial experience. A photography series also celebrated Volvo's design team and culture for use on selected channels.