The Drive Behind
Volvo EX90
The Drive Behind is an unscripted design documentary series that unveils the creative process and human design decisions behind the Volvo EX90. In the series, we meet Volvo design leads in their own creative spaces and gain access to never before seen parts of the Volvo design labs.
Deep dive episodes on Sight, Touch and Sound were also created, exploring how the EX90 is the ultimate sensorial experience. A photography series also celebrated Volvo's design team and culture for use on selected channels.
The Drive Behind
Volvo EX90
The Drive Behind is an unscripted design documentary series that unveils the creative process and human design decisions behind the Volvo EX90. In the series, we meet Volvo design leads in their own creative spaces and gain access to never before seen parts of the Volvo design labs.
Deep dive episodes on Sight, Touch and Sound were also created, exploring how the EX90 is the ultimate sensorial experience. A photography series also celebrated Volvo's design team and culture for use on selected channels.
Art + Creative director with experience across agency, editorial and in-house environments, working at the intersection of visual storytelling, brand expression and creative strategy with a 360 approach.
My work moves between the monumental and the everyday: from defining larger moments of brand expression to shaping the daily content, systems and visual decisions that build recognition over time. Whether developing a film, campaign, editorial world or longer-term creative vision, I’m interested in how each touchpoint can serve a wider strategy while still feeling distinctive, crafted and emotionally resonant.
Previously
AKQA
The New York Times
&Walsh
Virtue Worldwide/Vice Media
Selam X
Hubert & Fischer Studio
HarrimanSteel
Work mentioned in
Clients
Audemars Piguet
Adidas
Aldar
Burberry
De Beers
Leica
Nike
Porsche
Rolls-Royce
Richard Mille
Volvo
Vice
Art + Creative director with experience across agency, editorial and in-house environments, working at the intersection of visual storytelling, brand expression and creative strategy with a 360 approach.
My work moves between the monumental and the everyday: from defining larger moments of brand expression to shaping the daily content, systems and visual decisions that build recognition over time. Whether developing a film, campaign, editorial world or longer-term creative vision, I’m interested in how each touchpoint can serve a wider strategy while still feeling distinctive, crafted and emotionally resonant.
Previously
AKQA
The New York Times
&Walsh
Virtue Worldwide/Vice Media
Selam X
Hubert & Fischer Studio
HarrimanSteel
Work mentioned in
Clients
Audemars Piguet
Adidas
Aldar
Burberry
De Beers
Leica
Nike
Porsche
Rolls-Royce
Richard Mille
Volvo
Vice
A multidisciplinary art director, designer and creative consultant driven by a commitment to contribute towards contemporary culture. Specialising in visual storytelling across the mediums of photography, motion, and editorial design, with extensive experience within the luxury lifestyle and automotive arena.
lobina.fernando@gmail.com
LinkedIn, Instagram.
Full CV and PDF Portfolio also available.
Currently Senior Designer / Art Director at AKQA London. I have previously worked in design and art direction positions at The New York Times, &Walsh, Virtue Worldwide, Herbert & Fischer Studio, Selam X, and HarrimanSteel. I also work on ongoing independent creative projects in the worlds of image direction, editorial, and brand design.
Working with clients such as a Audemars Piguet, Adidas, Burberry, De Beers, Leica, Nike, Porsche, Rolls-Royce, Volvo
Mentions
Ad Age
Ad Week
Auto Express
ID Magazine
Its Nice That
Red Dot Design Awards
Tech Crunch
The Guardian
The Verge
Top Gear