Fernando Lobina

The Drive Behind:
Volvo EX90

AKQA x
Volvo

Creative lead

Collaborators
B Reel Films

The Drive Behind is an unscripted design documentary series that unveils the creative process and human design decisions behind the Volvo EX90. In the series, we meet Volvo design leads in their own creative spaces and gain access to never before seen parts of the Volvo design labs.

Deep dive episodes on Sight, Touch and Sound were also created, exploring how the EX90 is the ultimate sensorial experience. A photography series also celebrated Volvo's design team and culture for use on selected channels.

The Drive Behind:
Volvo EX90

AKQA x
Volvo

Creative lead

Collaborators
B Reel Films

A multidisciplinary art director, designer and creative consultant driven by a commitment to contribute towards contemporary culture. Specialising in visual storytelling across the mediums of photography, motion, and editorial design, with extensive experience within the luxury lifestyle and automotive arena.

lobina.fernando@gmail.com
LinkedIn, Instagram.

Full CV and PDF Portfolio also available.

Currently Senior Designer / Art Director at AKQA London. I have previously worked in design and art direction positions at The New York Times, &Walsh, Virtue Worldwide, Herbert & Fischer Studio, Selam X, and HarrimanSteel. I also work on ongoing independent creative projects in the worlds of image direction, editorial, and brand design.

Working with clients such as a Audemars Piguet, Adidas, Burberry, De Beers, Leica, Nike, Porsche, Rolls-Royce, Volvo

Mentions

Ad Age
Ad Week
Auto Express
ID Magazine
Its Nice That
Red Dot Design Awards
Tech Crunch
The Guardian
The Verge
Top Gear