Episode 18, Penelope
International Society of Typographic Designers
Ulysses is a modernist novel by James Joyce. It is considered both a literary masterpiece and one of the hardest pieces of English literature to read. The novel owns the number 1 spot on Good Reads's most difficult novels to read list. The final chapter in the novel consists of a 4,391-word single sentence, a sentence that deploys a variety of progressive and bewildering literary techniques to communicate an unfiltered stream of consciousness of the character Molly Bloom.
Rethinking the novel format for this literary concept by James Joyce - A modified dot matrix printer was developed to allow for the stream of consciousness of Molly Bloom to be perpetually printed over several hours, resulting in a single 17-meter-long print.
We showcased their performances in two short films captured in a single take. We also created a kinetic typography animation to bring one of the pieces to life. Readers could view the performances on a custom landing page as well as on New York Times T Magazine social handles across Facebook and Instagram. The content was also distributed across Burberry's social handles.
A pre-printed version of the 17meter print was also created, cased In a letter-pressed jacket.
A project that pays homage to James Joyce's experimental use of the English language. Manifested in both installation and publication formats.