Fernando Lobina

Episode 18, Penelope

International Society of Typographic Designers

Ulysses is a modernist novel by James Joyce. It is considered both a literary masterpiece and one of the hardest pieces of English literature to read. The novel owns the number 1 spot on Good Reads's most difficult novels to read list. The final chapter in the novel consists of a 4,391-word single sentence, a sentence that deploys a variety of progressive and bewildering literary techniques to communicate an unfiltered stream of consciousness of the character Molly Bloom.

Rethinking the novel format for this literary concept by James Joyce - A modified dot matrix printer was developed to allow for the stream of consciousness of Molly Bloom to be perpetually printed over several hours, resulting in a single 17-meter-long print.

An example of distortion to digital files produced by the modified dot matrix printer, visually communicating the hazy nature of human thought.

A pre-printed version of the 17-meter print was also created, cased In a letter-pressed jacket.

A project that pays homage to James Joyce's experimental use of the English language. Manifested in both installation and publication formats.

Episode 18, Penelope

International Society of Typographic Designers

An example of distortion to digital files produced by the modified dot matrix printer, visually communicating the hazy nature of human thought.

A pre-printed version of the 17-meter print was also created, cased In a letter-pressed jacket.

A project that pays homage to James Joyce's experimental use of the English language. Manifested in both installation and publication formats.

A multidisciplinary art director, designer and creative consultant driven by a commitment to contribute towards contemporary culture. Working in visual storytelling across the mediums of photography, motion and editorial design.

Currently Senior Designer / Art Director at AKQA London.

I have previously worked in design and art direction positions at The New York Times, &Walsh, Virtue Worldwide, Herbert & Fischer Studio, Selam X, and HarrimanSteel. I also work on ongoing independent creative projects in the worlds of image direction, editorial, and brand design.

Working with clients such as Audemars Piguet, Adidas, Burberry, De Beers, Leica, Nike, Porsche, Rolls-Royce, Volvo, Vice.

Work has been mentioned in:

Ad Age
Ad Week
Auto Express
ID Magazine
It's Nice That
Red Dot Design Awards
Tech Crunch
The Guardian
The Verge
Top Gear

Full CV and Portfolio are available.

Let's talk:
lobina.fernando@gmail.com
LinkedIn Instagram

Currently Senior Designer / Art Director at AKQA London.

Working with clients such as Audemars Piguet, Adidas, Burberry, De Beers, Leica, Nike, Porsche, Rolls-Royce, Volvo, Vice.

Work has been mentioned in:

Ad Age
Ad Week
Auto Express
ID Magazine
It's Nice That
Red Dot Design Awards
Tech Crunch
The Guardian
The Verge
Top Gear

Full CV and Portfolio are available.

Let's talk:
lobina.fernando@gmail.com
LinkedIn Instagram

A multidisciplinary art director, designer and creative consultant driven by a commitment to contribute towards contemporary culture. Specialising in visual storytelling across the mediums of photography, motion, and editorial design, with extensive experience within the luxury lifestyle and automotive arena.

lobina.fernando@gmail.com
LinkedIn, Instagram.

Full CV and PDF Portfolio also available.

Currently Senior Designer / Art Director at AKQA London. I have previously worked in design and art direction positions at The New York Times, &Walsh, Virtue Worldwide, Herbert & Fischer Studio, Selam X, and HarrimanSteel. I also work on ongoing independent creative projects in the worlds of image direction, editorial, and brand design.

Working with clients such as a Audemars Piguet, Adidas, Burberry, De Beers, Leica, Nike, Porsche, Rolls-Royce, Volvo

Mentions

Ad Age
Ad Week
Auto Express
ID Magazine
Its Nice That
Red Dot Design Awards
Tech Crunch
The Guardian
The Verge
Top Gear

https://www.fernandolobina.com/scrollhome-new/

Multidisciplinary art director and designer, driven by a commitment to contribute towards contemporary culture.

Specialising in visual storytelling across the mediums of photography, motion, and editorial design, Fernando has extensive experience within the luxury lifestyle and automotive arena.

Instagram / Email / LinkedIn
PDF Portfolio is available upon request

Currently:
Senior Designer/ Art Director, AKQA