Episode 18, Penelope
International Society of Typographic Designers
Ulysses is a modernist novel by James Joyce. It is considered both a literary masterpiece and one of the hardest pieces of English literature to read. The novel owns the number 1 spot on Good Reads's most difficult novels to read list. The final chapter in the novel consists of a 4,391-word single sentence, a sentence that deploys a variety of progressive and bewildering literary techniques to communicate an unfiltered stream of consciousness of the character Molly Bloom.
Rethinking the novel format for this literary concept by James Joyce - A modified dot matrix printer was developed to allow for the stream of consciousness of Molly Bloom to be perpetually printed over several hours, resulting in a single 17-meter-long print.
We showcased their performances in two short films captured in a single take. We also created a kinetic typography animation to bring one of the pieces to life. Readers could view the performances on a custom landing page as well as on New York Times T Magazine social handles across Facebook and Instagram. The content was also distributed across Burberry's social handles.
A pre-printed version of the 17meter print was also created, cased In a letter-pressed jacket.
A project that pays homage to James Joyce's experimental use of the English language. Manifested in both installation and publication formats.
Episode 18, Penelope
International Society of Typographic Designers
Ulysses is a modernist novel by James Joyce. It is considered both a literary masterpiece and one of the hardest pieces of English literature to read. The novel owns the number 1 spot on Good Reads's most difficult novels to read list. The final chapter in the novel consists of a 4,391-word single sentence, a sentence that deploys a variety of progressive and bewildering literary techniques to communicate an unfiltered stream of consciousness of the character Molly Bloom.
Rethinking the novel format for this literary concept by James Joyce - A modified dot matrix printer was developed to allow for the stream of consciousness of Molly Bloom to be perpetually printed over several hours, resulting in a single 17-meter-long print.
We showcased their performances in two short films captured in a single take. We also created a kinetic typography animation to bring one of the pieces to life. Readers could view the performances on a custom landing page as well as on New York Times T Magazine social handles across Facebook and Instagram. The content was also distributed across Burberry's social handles.
A pre-printed version of the 17meter print was also created, cased In a letter-pressed jacket.
A project that pays homage to James Joyce's experimental use of the English language. Manifested in both installation and publication formats.
Multidisciplinary art director and designer, driven by a commitment to contribute towards contemporary culture.
Specialising in visual storytelling across the mediums of photography, motion, and editorial design, Fernando has extensive experience within the luxury lifestyle and automotive arena.
Currently:
Senior Designer/ Art Director, AKQA
Previously:
The New York Times
&Walsh
Virtue Worldwide
Hubert & Fischer Studio
Selam X
Harriman Steel
Recognition:
Ad Age
AdWeek
Auto Express
ID Magazine
It's Nice That
Tech Crunch
The Guardian
The Verge
Top Gear
Multidisciplinary art director and designer, driven by a commitment to contribute towards contemporary culture.
Specialising in visual storytelling across the mediums of photography, motion, and editorial design, Fernando has extensive experience within the luxury lifestyle and automotive arena.
Currently:
Senior Designer/ Art Director, AKQA
Previously:
The New York Times
&Walsh
Virtue Worldwide
Hubert & Fischer Studio
Selam X
Harriman Steel
Recognition:
Ad Age
AdWeek
Auto Express
ID Magazine
It's Nice That
Tech Crunch
The Guardian
The Verge
Top Gear