Fernando Lobina

Effortless Everywhere,
Cullinan SII Launch

AKQA x
Rolls Royce

Collaborators

Stills: Robbie Lawrence
DOP: Nicolai Niermann

Inspired by the reality rooted in the everyday life of a Rolls-Royce owner, the photographic approach for this launch develops a radically new visual language for the brand.
The Cullinan SII is shot candidly, drawing inspiration from reportage photography. This approach captures the authentic, unstaged moments that define the luxurious yet grounded experiences of Rolls-Royce owners.

A multidisciplinary art director, designer and creative consultant driven by a commitment to contribute towards contemporary culture. Specialising in visual storytelling across the mediums of photography, motion, and editorial design, with extensive experience within the luxury lifestyle and automotive arena.

lobina.fernando@gmail.com
LinkedIn, Instagram.

Full CV and PDF Portfolio also available.

Currently Senior Designer / Art Director at AKQA London. I have previously worked in design and art direction positions at The New York Times, &Walsh, Virtue Worldwide, Herbert & Fischer Studio, Selam X, and HarrimanSteel. I also work on ongoing independent creative projects in the worlds of image direction, editorial, and brand design.

Working with clients such as a Audemars Piguet, Adidas, Burberry, De Beers, Leica, Nike, Porsche, Rolls-Royce, Volvo

Mentions

Ad Age
Ad Week
Auto Express
ID Magazine
Its Nice That
Red Dot Design Awards
Tech Crunch
The Guardian
The Verge
Top Gear