Effortless Everywhere,
Cullinan SII Launch
AKQA x
Rolls Royce
Collaborators
Stills: Robbie Lawrence
DOP: Nicolai Niermann
Inspired by the reality rooted in the everyday life of a Rolls-Royce owner, the photographic approach for this launch develops a radically new visual language for the brand.
The Cullinan SII is shot candidly, drawing inspiration from reportage photography. This approach captures the authentic, unstaged moments that define the luxurious yet grounded experiences of Rolls-Royce owners.
Multidisciplinary art director and designer, driven by a commitment to contribute towards contemporary culture.
Specialising in visual storytelling across the mediums of photography, motion, and editorial design, Fernando has extensive experience within the luxury lifestyle and automotive arena.
Currently:
Senior Designer/ Art Director, AKQA
Previously:
The New York Times
&Walsh
Virtue Worldwide
Hubert & Fischer Studio
Selam X
Harriman Steel
Recognition:
Ad Age
AdWeek
Auto Express
ID Magazine
It's Nice That
Tech Crunch
The Guardian
The Verge
Top Gear
Multidisciplinary art director and designer, driven by a commitment to contribute towards contemporary culture.
Specialising in visual storytelling across the mediums of photography, motion, and editorial design, Fernando has extensive experience within the luxury lifestyle and automotive arena.
Currently:
Senior Designer/ Art Director, AKQA
Previously:
The New York Times
&Walsh
Virtue Worldwide
Hubert & Fischer Studio
Selam X
Harriman Steel
Recognition:
Ad Age
AdWeek
Auto Express
ID Magazine
It's Nice That
Tech Crunch
The Guardian
The Verge
Top Gear