





Lead design and art direction for "Love: The Spoken Word" paid post for Burberry.
To show the power of togetherness, we commissioned three emerging creatives (Kojey Radical, Yrsa Daley-Ward and Yara Rodrigues Fowler) to contemplate what love and togetherness mean in their lives through spoken-word poetry. Read full case study here







A reinterpretation of Chapter 18 from Ulysses a novel by James Joyce. Ulysses is considered both a literary masterpiece and one of the hardest pieces of English literature to read. A 4,391-word single sentence can be found in the final chapter, a monologue written to communicate the stream of consciousness of Molly Bloom. Read full case study here.








Branding, identity and social assets for Vice House Party 2018. Work with VICE Virtue.









Branding and interior design for Adidas #TLKS events.
A Berlin based event that celebrated boundary pushing women across all creative industries. #TLKS, a global platform uniting creators to discuss culture and individuality. A Berlin based event that hosted in-depth discussion about motivations, creative processes and paths to becoming multidisciplined artists. Work with VICE Virtue. Read more about the event here









Print publication capturing the artworks and creative process of Artist and Lecturer at University of Wellington School of Design, Tom White. Tom's artwork explores the Algorithmic Gaze: how machines see, know, and articulate the world. A hard back case with two single sections.








Art Direction, photography & print lookbook production for Melodie Bright debut collection "Shoot the messenger".
In collaboration with Oliver Servini


Logotype and landing page for Mungo Adam Smith: Interiors, furniture & architectural design practice.
WWW.MUNGOADAM-SMITH.CO.UK










The creation process of Victoria Lyon’s 2019 Spring/Summer collection 'Two Trees Garden' documented though a 280 b&w photographs taken over the several month production process.



Identity team for Kingston BA Graphic Design Degree Show: "UNITS". 27- 29 June, Unit 8, Copeland Park.
Units.show :Web development by Olly Bromham.
Interdisciplinary designer and art director, based in London. Currently at The New York Times (UK) | Previously: &Walsh (US), Vice Media/Virtue Worldwide (DE), Harrimansteel (UK), Selam X (DE), Hurbert & Fischer (DE), Linney Design (UK). CV + PDF Portfolio of both personal and commercial work available upon request.






Lead design and art direction for "Love: The Spoken Word" paid post for Burberry.
To show the power of togetherness, we commissioned three emerging creatives (Kojey Radical, Yrsa Daley-Ward and Yara Rodrigues Fowler) to contemplate what love and togetherness mean in their lives through spoken-word poetry. Read full case study here







A reinterpretation of Chapter 18 from Ulysses a novel by James Joyce. Ulysses is considered both a literary masterpiece and one of the hardest pieces of English literature to read. A 4,391-word single sentence can be found in the final chapter, a monologue written to communicate the stream of consciousness of Molly Bloom. Read full case study here.









Branding and interior design for Adidas #TLKS events.
A Berlin based event that celebrated boundary pushing women across all creative industries. #TLKS, a global platform uniting creators to discuss culture and individuality. A Berlin based event that hosted in-depth discussion about motivations, creative processes and paths to becoming multidisciplined artists. Work with VICE Virtue. Read more about the event here








Branding, identity and social assets for Vice House Party 2018. Work with VICE Virtue.









Print publication capturing the artworks and creative process of Artist and Lecturer at University of Wellington School of Design, Tom White. Tom's artwork explores the Algorithmic Gaze: how machines see, know, and articulate the world. A hard back case with two single sections.








Art Direction, photography & print lookbook production for Melodie Bright debut collection "Shoot the messenger".
In collaboration with Oliver Servini


Logotype and landing page for Mungo Adam Smith: Interiors, furniture & architectural design practice.
WWW.MUNGOADAM-SMITH.CO.UK










The creation process of Victoria Lyon’s 2019 Spring/Summer collection 'Two Trees Garden' documented though a 280 b&w photographs taken over the several month production process.



Identity team for Kingston BA Graphic Design Degree Show: "UNITS". 27- 29 June, Unit 8, Copeland Park.
Units.show :Web development by Olly Bromham.
Art + Creative director with experience across agency, editorial and in-house environments, working at the intersection of visual storytelling, brand expression and creative strategy with a 360 approach.
My work moves between the monumental and the everyday: from defining larger moments of brand expression to shaping the daily content, systems and visual decisions that build recognition over time. Whether developing a film, campaign, editorial world or longer-term creative vision, I’m interested in how each touchpoint can serve a wider strategy while still feeling distinctive, crafted and emotionally resonant.
Previously
AKQA
The New York Times
&Walsh
Virtue Worldwide/Vice Media
Selam X
Hubert & Fischer Studio
HarrimanSteel
Work mentioned in
Clients
Audemars Piguet
Adidas
Aldar
Burberry
De Beers
Leica
Nike
Porsche
Rolls-Royce
Richard Mille
Volvo
Vice
Art + Creative director with experience across agency, editorial and in-house environments, working at the intersection of visual storytelling, brand expression and creative strategy with a 360 approach.
My work moves between the monumental and the everyday: from defining larger moments of brand expression to shaping the daily content, systems and visual decisions that build recognition over time. Whether developing a film, campaign, editorial world or longer-term creative vision, I’m interested in how each touchpoint can serve a wider strategy while still feeling distinctive, crafted and emotionally resonant.
Previously
AKQA
The New York Times
&Walsh
Virtue Worldwide/Vice Media
Selam X
Hubert & Fischer Studio
HarrimanSteel
Work mentioned in
Clients
Audemars Piguet
Adidas
Aldar
Burberry
De Beers
Leica
Nike
Porsche
Rolls-Royce
Richard Mille
Volvo
Vice
A multidisciplinary art director, designer and creative consultant driven by a commitment to contribute towards contemporary culture. Specialising in visual storytelling across the mediums of photography, motion, and editorial design, with extensive experience within the luxury lifestyle and automotive arena.
lobina.fernando@gmail.com
LinkedIn, Instagram.
Full CV and PDF Portfolio also available.
Currently Senior Designer / Art Director at AKQA London. I have previously worked in design and art direction positions at The New York Times, &Walsh, Virtue Worldwide, Herbert & Fischer Studio, Selam X, and HarrimanSteel. I also work on ongoing independent creative projects in the worlds of image direction, editorial, and brand design.
Working with clients such as a Audemars Piguet, Adidas, Burberry, De Beers, Leica, Nike, Porsche, Rolls-Royce, Volvo
Mentions
Ad Age
Ad Week
Auto Express
ID Magazine
Its Nice That
Red Dot Design Awards
Tech Crunch
The Guardian
The Verge
Top Gear