Love The Spoken Word
The New York Times x
Lead design & art direction
Creative Director: Chomoi Picho-owiny
Editorial lead: Jainnie Cho
Strategy: Emma Harrison
Photography: Elliot Wilcox
Video: OBR Studios
How can New York Times readers explore the meaning of love and togetherness in a new and engaging way?
In collaboration with The New York Times, we created an editorial extension for Burberry's "What is Love?" Holiday 2019 campaign. To show the power of togetherness, we commissioned three emerging creatives (Kojey Radical, Yrsa Daley-Ward and Yara Rodrigues Fowler) to contemplate what love and togetherness mean in their lives through spoken-word poetry and performances in written pieces or videos, celebrating diversity in love through three very different voices and literary styles.
Paid post can be viewed here
We showcased their performances in two short films captured in a single take. We also created a kinetic typography animation to bring one of the pieces to life. Readers could view the performances on a custom landing page as well as on New York Times T Magazine social handles across Facebook and Instagram. The content was also distributed across Burberry's social handles.