The launch of Cullinan Series II marked a defining creative shift for Rolls-Royce, with an entirely new photographic language developed to capture the model through candid, human moments of effortless luxury.

The campaign adopted an approach of directing scenarios and scenes, not individual shots — constructing environments around key product features and allowing moments to emerge organically in natural light. This relaxed, multi-day, iterative process fostered authentic spontaneity, providing the photographer with a dynamic setting to work within.

Photographer:  Robbie Lawrence