Fernando Lobina

Effortless Everywhere
Rolls- Royce Cullinan SII Launch

The launch of Cullinan Series II marked a defining creative shift for Rolls-Royce, with an entirely new photographic language developed to capture the model through candid, human moments of effortless luxury.

The campaign adopted an approach of directing scenarios and scenes, not individual shots — constructing environments around key product features and allowing moments to emerge organically in natural light. This relaxed, multi-day, iterative process fostered authentic spontaneity, providing the photographer with a dynamic setting to work within.

Photographer: Robbie Lawrence

Effortless Everywhere
Rolls- Royce Cullinan SII Launch

Photographer: Robbie Lawrence

Multidisciplinary creative and art director, driven by a commitment to contribute towards contemporary culture. Working in visual storytelling across the mediums of photography, motion and editorial design.

I care about ideas that move people. Work that says something, shifts perspective, and leaves a lasting feeling. Guided by curiousity and an ambition to produce truly original work and push brands into unexplored territories. With experience in both editorial and agency enviroments, I’m able to effectively respond to briefs and work quickly to connect the dots between project ideation, production and outcome.

Audemars Piguet
Adidas
Aldar
Burberry
De Beers
Leica
Nike
Porsche
Rolls-Royce
Richard Mille
Volvo
Vice

AKQA
The New York Times
&Walsh
Virtue Worldwide/Vice Media
Selam X
Hubert & Fischer Studio
HarrimanSteel

Work mentioned in

Ad Age
Ad Week
Auto Express
ID Magazine
It's Nice That
Red Dot Design Awards
Tech Crunch
The Guardian
The Verge
Top Gear

Clients

Audemars Piguet
Adidas
Aldar
Burberry
De Beers
Leica
Nike
Porsche
Rolls-Royce
Richard Mille
Volvo
Vice

Multidisciplinary creative and art director, with experience in both editorial and agency sectors, driven by a commitment to contribute towards contemporary culture. Working in visual storytelling across the mediums of photography, motion and editorial design.

Previously

AKQA
The New York Times
&Walsh
Virtue Worldwide/Vice Media
Selam X
Hubert & Fischer Studio
HarrimanSteel

Work mentioned in

Ad Age
Ad Week
Auto Express
ID Magazine
It's Nice That
Red Dot Design Awards
Tech Crunch
The Guardian
The Verge
Top Gear

Clients

Audemars Piguet
Adidas
Aldar
Burberry
De Beers
Leica
Nike
Porsche
Rolls-Royce
Richard Mille
Volvo
Vice

Contact

Email
Linkedin

Previously

AKQA
The New York Times
&Walsh
Virtue Worldwide/Vice Media
Selam X
Hubert & Fischer Studio
HarrimanSteel

Work mentioned in

Ad Age
Ad Week
Auto Express
ID Magazine
It's Nice That
Red Dot Design Awards
Tech Crunch
The Guardian
The Verge
Top Gear

Clients

Audemars Piguet
Adidas
Aldar
Burberry
De Beers
Leica
Nike
Porsche
Rolls-Royce
Richard Mille
Volvo
Vice

Contact

Email
Linkedin

A multidisciplinary art director, designer and creative consultant driven by a commitment to contribute towards contemporary culture. Specialising in visual storytelling across the mediums of photography, motion, and editorial design, with extensive experience within the luxury lifestyle and automotive arena.

lobina.fernando@gmail.com
LinkedIn, Instagram.

Full CV and PDF Portfolio also available.

Currently Senior Designer / Art Director at AKQA London. I have previously worked in design and art direction positions at The New York Times, &Walsh, Virtue Worldwide, Herbert & Fischer Studio, Selam X, and HarrimanSteel. I also work on ongoing independent creative projects in the worlds of image direction, editorial, and brand design.

Working with clients such as a Audemars Piguet, Adidas, Burberry, De Beers, Leica, Nike, Porsche, Rolls-Royce, Volvo

Mentions

Ad Age
Ad Week
Auto Express
ID Magazine
Its Nice That
Red Dot Design Awards
Tech Crunch
The Guardian
The Verge
Top Gear

https://www.fernandolobina.com/scrollhome-new/

Multidisciplinary art director and designer, driven by a commitment to contribute towards contemporary culture.

Specialising in visual storytelling across the mediums of photography, motion, and editorial design, Fernando has extensive experience within the luxury lifestyle and automotive arena.

Instagram / Email / LinkedIn
PDF Portfolio is available upon request

Currently:
Senior Designer/ Art Director, AKQA

Previously:
The New York Times
&Walsh
Virtue Worldwide
Hubert & Fischer Studio
Selam X
Harriman Steel

Recognition:
Ad Age
AdWeek
Auto Express
ID Magazine
It's Nice That
Tech Crunch
The Guardian
The Verge
Top Gear

Multidisciplinary art director and designer, driven by a commitment to contribute towards contemporary culture.

Specialising in visual storytelling across the mediums of photography, motion, and editorial design, Fernando has extensive experience within the luxury lifestyle and automotive arena.

Instagram / Email / LinkedIn
PDF Portfolio is available upon request

Currently:
Senior Designer/ Art Director, AKQA

Previously:
The New York Times
&Walsh
Virtue Worldwide
Hubert & Fischer Studio
Selam X
Harriman Steel

Recognition:
Ad Age
AdWeek
Auto Express
ID Magazine
It's Nice That
Tech Crunch
The Guardian
The Verge
Top Gear